HMTP D0001 - Intro to Food Truck Entrepreneurship
Course Description
In today’s foodservice industry, the evolving food truck/cart concept is positively benefitting owners, customers and communities alike. In response to this trend, Mobile Food studies at Community College of Philadelphia now guides you through the steps of planning, starting and maintaining a food truck/cart.
This workshop provides the fundamentals of owning and operating a food truck or cart. It familiarizes you with the tools needed to formulate a food truck concept and turn it into a standardized plan. The focus is on menu planning, truck/cart design and location, federal/state/local regulations, and licenses and permits. Learn managing and marketing techniques to develop the necessary skills for succeeding in the foodservice segment of mobile food ownership. Case studies, field trips and established food truck businesses all aid you in designing your own mobile food unit.
Course Outline
Week 1: Introduction to Mobile Food Management.
Food truck history present, and future.
Case Study: Roy Choi, Kogi Truck
Week 2: Concept and Plan Building
Name
Branding
Food Theory
Food Truck Visit
Week 3: Field Trip: Food Truck Manufacturer
Week 4: Menu Development
Ease of Production
Customer Needs
Restraints
Sanitation/HACCP
Beverages
Packaging
Food Truck Visit
Week 5: Truck Design
Styles
Art Work
Equipment
Responsibilities
Food Truck Visit
Week 6: Field Trip: Commissary
Week 7: Requirements
Licenses
Inspections
Certificates
Permits
Zoning
Food Truck Visit
Week 8: Managing the Food Truck
Street Service
Events
Catering
Marketing
Learner Outcomes
Upon completion of the course the student will be able to:
- Formulate a food truck/unit concept.
- Complete all local, state and federal requirements.
- Understand the requirement of a commissary
- Distinguish the roles of the food truck through street service, events, and catering.
- Identify tools needed to properly manage a food unit.
- Market a food truck concept.
Notes
Materials Required:Prior to the first class, students must purchase The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business, David Weber. ISBN: 978-1118208816.
