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Course Description

 As the global Internet population continues to grow, electronic commerce is exploding. The number of digital buyers worldwide is expected to reach 1.92 billion in 2019, accounting for a quarter of the world population. By 2040, 95% of all purchases are expected to be via ecommerce. Join us to learn how to develop, market, and manage your e-commerce business, providing a crucial advantage in today’s competitive market.

Course Outline

•    Getting to Know E-Commerce
•    E-Commerce Building Blocks
•    Software Options and Solutions
•    Building Your Online Store
•    The Finishing Touches
•    Creating an Engaging User Experience
•    Transaction Management
•    M-Commerce
•    E-Commerce Analytics
•    Supporting Your E-Commerce Business
•    Security and Fraud Awareness
•    Rules and Regulations

Learner Outcomes

Upon completion of this workshop participants will be familiar with how to
o    Describe what the terms e-commerce and m-commerce mean
o    Develop an e-commerce business plan
o    Evaluate e-commerce software options
o    Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process
o    Test, launch, and update your e-commerce site 
o    Design engaging, responsive web content
o    Understand e-commerce payment options and choose appropriate options for your site
o    Use appropriate tools to track key e-commerce metrics
o    Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management
o    Create a marketing plan with all the essential elements
o    Market your online store using social media and other appropriate channels
o    Use discounts and promotions to market your e-commerce business
o    Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly
o    Protect your intellectual property
o    Identify the rules and regulations that will govern your e-commerce businesses

Notes

 Materials Required:

  Handouts provided by instructor. 

Prerequisites

None.
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Enroll Now - Select a section to enroll in
Section Title
E-Commerce Management
Type
Online
Days
T, Th
Time
9:00AM to 12:00PM
Dates
May 11, 2021 to May 20, 2021
Schedule and Location
Contact Hours
12.0
Location
  • Distance
Delivery Options
Course Fee(s)
Tuition non-credit $249.00
Reading List / Textbook

   Materials Required:

  Handouts provided by instructor. 

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